Main concepts of Digital Marketing
Just as each specialization has its specificities, digital marketing is a universe with its own terms. Before we begin, we are going to elucidate each of those main concepts.
Buyer Persona
Unlike traditional strategies, online marketing agentur nürnberg works with the concept of people, who are semi-fictional profiles, based on your real consumers, and who represent your ideal buyer.
Thus, you can create actions that are more segmented and directed to the right people, saving time and money.
Lead
Leads are business opportunities, that is, contacts that, through an Inbound Marketing strategy, leave their key information so that you can identify potential customers and nurture them with relevant content until they are ready to buy.
CTR (Click Through Rate)
It is one of the most essential metrics in Online Marketing, regardless of whether the company's strategy is organic or focused on paid ads.
The CTR represents the rate of clicks on a page according to the number of users who saw on your screen. Ultimately, it is calculated as follows:
Number of clicks / Number of views (impressions) X 100 = CTR (in percentage).
