The blog is very important when positioning a website and for the company's marketing strategy.
We must make a content plan with quality publications related to our theme, in addition to a study of keywords for each of the articles .
This content plan will be distributed in an editorial calendar with the publication dates, which will help organize the blog and outline all the content.
Well, we have different payment tools such as SEMrush and Ahrefs that can help us a lot when creating our content.
But if we don't have a budget, we also have free tools like Answer the Public or Freemium tools like Kwfinder or Keywordtool.io that will give us (a bit limited) approximations of what people are looking for in our sector to be able to do. our editorial calendar.
Social Media Strategy
As we have analyzed the competition, taking into account their actions, we must carry out a strategy in social networks to achieve our marketing objectives in them.
For this, we must carry out a valuable content strategy, as well as advertising campaigns that help us promote our content.
Other actions that we can take into account at this point is the creation of sweepstakes and contests, as well as hashtags to link our content.
Recruitment and Email Marketing Strategy
This is a fundamental step in our online marketing plan, since we must have a strategy to attract qualified leads and that lead us to achieve our objective (which can be the final sale).
Here we can determine which forms and boxes will be where these people will enter, and which labels will be assigned to them based on the form in which they register.
We will also plan the email campaign that would be sent once these users have registered and we will establish the strategy that we will carry out with the Newsletter.
Other digital strategies
Google Adwords strategy
We will have to establish what our ads will be and the pages they will target, as well as how we will optimize both the campaign and the landing page.
Strategy with influencers
Although this campaign is usually less common in small projects, it is a point to take into account for many, since these people are capable of influencing their community on social networks and could be of great help.
To know how to develop an action plan for a company or project, once you are clear about the strategies that are going to be carried out, it is time to know when to execute the digital marketing plan or digital marketing plan.
For this, we need to make a road map (digital marketing roadmap) and timing so that the entire marketing team of the project knows when each of the actions will be carried out and executed and in what terms.
