The term " SEO " (in English SEO for Search Engine Optimization, translate Optimization for the search engines) indicates the whole of the techniques allowing to improve the visibility of a website, namely the positioning (in English ranking ) of the pages of a site in good place in the pages of results for certain keywords.
The whole difficulty of the exercise does not lie so much in promoting the site with search engines as in structuring the content and internal and external networking to provide a good experience to the user and advance the page in the results. on previously chosen keywords.
In fact, a majority of internet users use search engines to find information and, as such, query a search engine using keywords (in English keywords ). It is therefore essential above all to be concerned with the content that we want to offer in order to best meet the expectations of Internet users and identify the keywords they are likely to enter!
SEA (Search Engine Advertizing) is one of the important levers of the digital marketing strategy and more particularly of Marketing on Google, in the same way as natural referencing SEO (Search Engine Optimization).
Paid traffic comes from platforms like Google, Bing, Yahoo, Facebook or many others. This consists of reserving media spaces by paying the network each time it brings you a client. The major drawback is that when you stop paying, traffic stops. The interest that we see is that the paid strategy can be a springboard to reach the critical size necessary for natural traffic. It is therefore possible to consider paying to increase its natural traffic.
